Marketing and sales are important aspects to acquire new customers and to publicize your business. But as a small business, you intend to reduce your marketing budget. Don’t complicate it, focus on low-budget marketing hacks without endangering your business. Imply these low-budget strategies to experience quality marketing initiatives
Increase conversions apart from leads and traffic
Increase the conversion rate of your business without focusing on inbound marketing. Consider this example, you have 500 visitors to your homepage daily and 50% id them leave the page without doing any desired actions. You can handle it in two ways. One is fixing your website and the second is involving some marketing strategies to double the traffic rate. Both ways will yield benefits but changing your website is cheaper and it will also increase conversion.
Go for unpaid campaigns
Go for effective social media campaigns that are less expensive but generate better sales and brand awareness for your business. Utilize google analytics to determine low-cost marketing campaigns. In this way, you can escalate sales without involving cost.
Nurture your existing lead from the funnel
Have a clear knowledge about leads and prospects that are ready to involve in your business. Begin by approaching leads accepted for a demo and then hit on the bunch of inactive prospects who are less likely to respond. Those leads may convert after continuous follow-up. Nurturing is of low-budget than taking steps to get new leads.
Stop running behind leads
Pick your potential buyers and contact them to make a business. As hitting on leads with fewer chances of conversion are a waste of cost, time and resources. Regular follow-up potential customers maximize the chance of getting them converted into loyal customers.
Hit through blogs and reusable content
Blogging is an effective way of low-budget marketing. Studies show that blogs generate 67% more leads. It is a smarter way to grab attention by providing useful information and also it promotes your brand without spending a penny.
Do you feel like it is too much for you to handle marketing all by yourself? And do you feel like you need assistance to be proficient in marketing? RAP sales is an expert in making sales and revenue for businesses! It can provide end-to-end marketing solutions for your business based on your requirements. Drop a line to know more about our exciting features.