The relationship between marketing and sales team should always be strong, to make better business decisions and sales. Their communication must be a two-way street to attract more potential customers, decrease costs and to accelerate business. Listed below are a few ways that the sales team can support the marketing team.
It is crucial for the sales team to be aware of various factors like what is the value that you have to highlight? What does your competition offer? And what is said about you and your company?. Being proactive and collecting information would aid the marketing team to prioritize their actions and also for you to pitch to potential clients.
Collaborate on content creation
Studies show that 32% of the time is spent on content by the sales team. So, combined work by the sales and marketing team would help to better target audience and create targeted content. This is the perfect way to balance the conversion funnel, as marketing can shape content that is relevant and engaging and sales can customize and personalize it to drive leads.
Develop buyer personas
Create a comprehensive buyer persona together as a team to better target audience and to create acquisitions. You as a sales or marketing persona would know how essential is a buyer persona? And you should also accept that the best buyer persona is a mixture of marketing and sales team effort. The marketing team is responsible for understanding the industry and who they should target. On the other hand, the sales team should know who’s buying and what makes them buy.
Showcase sales team through marketing
The sales team are excellent that there selling job but they lack at advocating their selling expertise. That’s where the marketing team can come into the picture to showcase. Showcasing the sales team would help them to stand out from competitors. Content marketing is a killer strategy to bring a successful outcome. This will help to increase the sales team’s credibility.
One of the valuable things a sales team can do to the marketing team is collecting testimonials, which is hardly possible for the marketing team. As testimonials are a great opportunity to grab prospects through gained clients. Marketers can use them in a variety of channels like blogs, social media, etc.,
All that being said, it is now evident that the sales and marketing team must go hand-in-hand to leverage leads and prospects into customers and make them stay with your brand. Do you feel any difficulty in handling sales and marketing and to connect them? RAP sales is an expert in making sales and revenue for businesses! It can provide end-to-end marketing solutions for your business based on your requirements. Drop a line to know more about our exciting features.