Did you know that over 80% of consumers tend to buy from brands they follow on social media?
It is clear that having a strong social media presence is crucial for marketing success. Social media is an essential component in today’s digital era of marketing. Studies show that almost 93% of businesses have social media channels such as Facebook, Instagram and LinkedIn to promote their brand. But how many brands are really using social media to their advantage? Having social media accounts that are dormant, or with a few random posts are not going to help brands thrive competitive world.
To create greater brand awareness and build strong connections, you must make the most of social media effectively. But what does it take to do this?
Here are 7 effective ways to build and maintain a powerful social media presence. They are applicable to to businesses of all sizes, no matter the size of their marketing budget.
1. Set the Right Goals
Running a business without any goals set is meaningless. Likewise, set goals to achieve on social media. Make sure they are relevant to your business, achievable, measurable and time-bound. Have a set of objectives and also figure out how each platform works to achieve your goal. A goal could be to increase response rate on a particular channel by 40% in 3 months. This is measurable and has a specific time frame. Clear goals will help you post meaningfully on social media, instead of aimlessly posting something just for the sake of posting.
2. Know Your Target Audience
You can have various goals related to your social media presence like building brand awareness, promoting a new feature or service, connecting with new customers, and many more. But you must identify your target audience, before going ahead with a stream of posts. And no, your target audience is not everyone. Trying to post frequently with no clear target audience is likely to simply fall flat.
Determining your target audience will play a part in deciding which channels to post on, the type of content that is likely to entice your audience, how often to post and what type of information to put on your profile.
Create buyer personas and do a competitive analysis based on these personas. This helps hone your strategies to for a strong social media presence that resonates with your target audience.
3. Build Strong Relationships
Be mindful of creating a strong social media relationship with your customers and prospects, not just acquiring followers. The number of followers for your brand is vital but make sure that your followers regularly engage with you. Try implementing these tips to build strong relationships with your followers:
- Never forget to mention @reference names in your post.
- Try to comment with their @name for reference.
- Send personalized retweets and comments to initiate an interaction.
- Answer to their common questions.
This type of engagement creates stronger relationships with customers and prospects and increases their enthusiasm for your brand. This in turn is likely to lead to more conversions down the line.
4. Gain Attention Through Visual Posts
A picture speaks louder than a thousand words – this is especially true on social media. Your photos and videos gain more attention compared to written words. Try to post photos and videos on social media and personalize them. Post videos and photos of your employees and workplace, photos of customers or video-based testimonials, and infographics. Studies say that you can expect 6x better engagement with visually appealing posts on social media.
5. Sound Like a Human
Many organizations concentrate on building robust strategies and effective methodologies to implement for their marketing efforts, but they often forget to sound like a human. Being professional is often misunderstood as you could end up sounding like a robot. Humanize your social media presence and show your followers who you are and the faces behind your social feeds. Another important tactic is to personify your brand; this will be more engaging and effective to create a memorable impression and stand out from the crowd.
6. Stick to a Social Calendar
Posting consistently is key for long-term relationships with your customers and followers. Maintaining a consistent social media calendar isn’t easy, but it helps to fine-tune your social media activities and you will never miss a day’s post or week’s post for various channels. It also helps keep posts organized and is a great way to maximize your content’s reach.
7. Monitor Your Social Presence
Using the right analytics tools can help you identify content and posts that are working. Analyze reports from these tools and use data points to analyze your social media effectiveness scientifically. You’ll be able to see opportunities for improvement and figure out how to surmount challenges and complexities. Improving your social media strategy based on analytics will lead to greater ROI and stronger relationships with customers and prospects.
Rome wasn’t built in a day – similarly a strong and effective social media presence cannot be built overnight. Consistent posting with continuous analysis and adaption to current trends is crucial. The tips in this blog will put you on the path to building a strong presence. Many companies find that working with a marketing specialist allows them to gain traction from their marketing efforts while they focus on their core business. Rapid Acceleration Partners has expertise in boosting sales and revenue for businesses worldwide! We provide end-to-end marketing strategies for businesses based on their requirements. Drop us a line to know more and we’ll get back to you soon.